by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 agencies last month.
Tag archives: agency models
Frank: How many hands does it take to change a logo?
by Mimi Nicklin. Let’s fix our models of doing business before we spend more of clients’ money trying to fix theirs.
Unorthodoxy: Proving we’re worth it
by Gau Narayanan. For ad agencies, getting paid fairly by clients is easier said than done.
Modern agency remuneration models focus on shared risk, reward
by Angelika Kempe. As brands come under pressure, one area coming under scrutiny is the model used to determine the fees paid to advertising and marketing agencies.
Ad Exec: Disruption starts with you
by Tom Fels. Are the people and organisations within marketing willing to disrupt everything they know to champion the future?
Motive: Whether integrated or specialist, we’re all dispensable
by Andrew Brand. Agencies exist only because we’re able to do work that isn’t core to a client’s business.
Motive: The ‘recession’ experience
by Mike Silver. Let’s explore how agencies and brands may still deliver meaningful brand experiences, even with an uncomfortably tight waistband.
Ad Exec: Agency fees — performance before profit?
by Tom Fels. If the holy grail is shared value, I have a cat to put among the pigeons…
Going Dutch
Amsterdam has established itself on the international ad arena with its creative upstarts and numerous small but super-hot shops doing international work. It’s also positioning itself at the forefront of industry change with a collaborative model penned by Roger Beekman, founder of 60 layers of cake, the collaborative agency he launched in Amsterdam in 2005 and which last year spawned an office in Cape Town, as well as several competitors.