Masterclass Notes: Evolving client-agency models

by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 agencies last month.

Motive: Whether integrated or specialist, we’re all dispensable

by Andrew Brand. Agencies exist only because we’re able to do work that isn’t core to a client’s business.

Going Dutch

Amsterdam has established itself on the international ad arena with its creative upstarts and numerous small but super-hot shops doing international work. It’s also positioning itself at the forefront of industry change with a collaborative model penned by Roger Beekman, founder of 60 layers of cake, the collaborative agency he launched in Amsterdam in 2005 and which last year spawned an office in Cape Town, as well as several competitors.

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