by MarkLives. We asked a panel of key industry execs for their take on consultancies eating ad agencies’ lunch. Next up is Heidi Custers of Deloitte.
Tag archives: specialist vs full-service
Motive: Whether integrated or specialist, we’re all dispensable
by Andrew Brand. Agencies exist only because we’re able to do work that isn’t core to a client’s business.
Motive: Death of the specialist ad person
by David Smith. So the old specialist ad person is a thing of the past, if the trade press and the chitter-chatter on the street are to be believed.