by Bradley Elliott. I’ve steered clear of interviewing advertising figureheads but Khaya Dlanga is an exception.
Tag archives: consultancies
Masterclass Notes: Trends from #AdForumSummit London
by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in London, 22–25 September 2019.
#AdForumSummit LA: Insight into WPP’s restructuring
by Johanna McDowell. On our first day in LA, we met with MeringCarson, WPP, Fred & Farid (with AAR Group), Circus, and The Many.
Adnalysis: Strategy no longer about positioning statements, platforms
by Bogoshi Motshegwa. There’s more to strategy than just holding your breath until the last slide is presented.
#BigQ2018: Strained budgets, profit margins to impact in various ways
by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up is Xola Nouse of The Odd Number.
#BigQ2018: Marketing evolves from campaign activity to a service
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2018? First up is Joshin Raghubar of iKineo.
Brands & Branding: Music to a brand manager’s ear?
by Andy Rice. In whose hands are brands best off? Where should a CMO look for the best counsel? Agencies or the new kid on the block, management consultancies?
By Invitation Only: Agency / consultancy arms race in full flow
by Ben Wagner. While most digital and traditional agencies have been occupied with what now seems like a side skirmish, the real war has been brewing.
Big Q Consultancies: What you need to know & change
by Herman Manson. We wrap up our Big Q Consultancies series by pulling out the highlights and key insights from the individual contributions.
Big Q Consultancies: Ad agency, consultancy biz models converging
by MarkLives. We asked a panel of key industry executives for their take on consultancies eating their lunch. Next up is Andy Sutcliffe of 34°.