by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in London, 22–25 September 2019.
Tag archives: SCOPEN
#AdForumSummit LA: Clients wants media back in creative agencies
by Johanna McDowell. We pitch consultants met with MullenLowe Group LA, The Shipyard (on a ship!), Agency Mania and Scopen on Day 4 of the AdForum Worldwide Summit Los Angeles, Thursday, 11 April 2019.
Masterclass Notes: Highlights from agencyScope 2017 South Africa
by Johanna McDowell. Here are some trends to look out for in the coming months.
Masterclass Notes: Trends from agencyScope SA 2017 fieldwork
by Johanna McDowell. Here are some early observations from the Scopen agencyScope 2017 fieldwork in South Africa.
Masterclass Notes: agencyScope 2016 SA — what marketers want
by Johanna McDowell. Here are 10 conclusions from agencyScope 2016 South Africa — the first-ever SCOPEN report for the country.