Masterclass Notes: Trends from #AdForumSummit London

by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in London, 22–25 September 2019.

#AdForumSummit London: VCCP, MullenLowe & Anomaly

by Johanna McDowell. Our final day often contains a couple of highlights and we weren’t disappointed on Wednesday, 25 September 2019.

#AdForumSummit London: “Media is an art, not an algorithm” — Hegarty

by Johanna McDowell. Meetings and speed-dates with a total of 17 agencies including group and independents —a very big Day 2!

#AdForumSummit London: Clients taking back control of data, processes

by Johanna McDowell. LONDON: Day 1 continued with one of the highlights: meeting with Sir Martin Sorrell.

#AdForumSummit London: Gender balance a focus

by Johanna McDowell. There was a controversial start to the London summit, where comments from the media and participants focused on the huge bias towards male leadership.

AdForum Worldwide Summit London: Forsman & Bodenfors an agency to keep on watching

by Johanna McDowell. LONDON: Saving the best until last seemed like the order of Friday’s agencies for the AdForum Worldwide Summit London. There were astonishingly good presentations by all three, diverse thinking and in depth creativity. We were ‘bowled over’.

AdForum Worldwide Summit London: Top-line growth should be focus of CMOs, agencies — Sorrell

by Johanna McDowell. LONDON: Perfect Fools, Lucky Generals and Sunshine were three of the seven agencies we visited in London yesterday, Thursday, 16 April 2015 — day two of the AdForum Worldwide Summit London. Added to this lineup were Bartle Bogle Hegarty, Anomaly, MBA and Fold.

AdForum Worldwide Summit London: “Collaborate until it hurts” — Robert Senior

by Johanna McDowell. LONDON: One of the highlights of the first day (15 April 2015) of the AdForum Worldwide Summit London was our visit to the offices of Saatchi & Saatchi in Charlotte Street in London — birthplace of one of the most famous names in advertising.

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