by Johanna McDowell. Meetings and speed-dates with a total of 17 agencies including group and independents —a very big Day 2!
by MarkLives. Following a five-month process, Ford has announced a global redesign of its marketing operations.
by Johanna McDowell. Wunderman has much focus on collaboration, and believes it should be providing “data-inspired creativity” to consumers.
by Johanna McDowell (@jomcdowell) NEW YORK CITY: Day 5 was quite spectacular as our first meeting was a surprise — John Wren, CEO of Omnicom. The AdForum Worldwide Summit Forum has not seen him for a few years but he accepted the invitation to join and give us an update on the Publicis Omnicom merger.
As part of the new campaign BBDO Cape Town transformed the beautiful Killarney golf course with a full sized soccer field between the hole and the clubhouse.