#AdForumSummit Day 4 & 5: Europe’s biggest indie agency is in 16 countries

by Johanna McDowell. On the last two days we met with Fly, Serviceplan, the 4A’s, The Escape Pod, The Media Kitchen, MDC and R/GA.

#AdForumSummit Day 3: DAN, IBM iX, Phenomenon & Havas

by Johanna McDowell. “Storytelling”, “narrative”, “agile” and “the holding company model is broken” are words and phrases being said most frequently during this summit.

#AdForumSummit: Reinvigoration through PR, gender balance & trends

by Johanna McDowell. On Day 2 we visited MullenLowe, Project Worldwide, Oath, Kiip, WPP (Mark Read), TBWA and CP+B.

#AdForumSummit Day 1: Pitches now happen in-house at DDB

by Johanna McDowell. DDB was first up and it’s fascinating to see how a leadership change in the past 18 months has changed the way that this agency presents itself.

AdForum Worldwide Summit NYC: Why clients review agencies

by Johanna McDowell. The 4A’s presented top-line results from a recent survey to establish the reasons that clients review their agencies.

AdForum Worldwide Summit NYC: Transformation starts with clients

by Johanna McDowell. Arthur Sadoun’s stance is that transformation starts with the clients and, when they transform, the agency can transform.

AdForum Worldwide Summit NYC: Production, production, production

by Johanna McDowell. Day two’s takeout is simple: if an agency these days doesn’t have in-house content production, it’s not an agency of today.

AdForum Worldwide Summit NYC: Are ‘legacy’ agencies adapting?

by Johanna McDowell. Our expectations were that we’d hear new things from some agencies and updates from the ‘heritage’ agencies.

Online CPD Courses Psychology Online CPD Courses Marketing analytics software Marketing analytics software for small business Business management software Business accounting software Gearbox repair company Makeup artist