by MarkLives. The two WPP agencies will form Wunderman Thompson, positioned as a creative, data and technology agency.
by Herman Manson. Telkom has concluded its advertising account review and pitch.
by Johanna McDowell. Day two’s takeout is simple: if an agency these days doesn’t have in-house content production, it’s not an agency of today.
by Johanna McDowell. Wunderman has much focus on collaboration, and believes it should be providing “data-inspired creativity” to consumers.
by Johanna McDowell. NEW YORK CITY: Day 2 of the 2013 AdForum Worldwide Summit started off with a taped message from Sir Martin Sorrell of WPP in response to key questions we were asking regarding the WPP group, as well as the potential impact of the Publicis Omnicom Group merger.