by MarkLives. Toronto-based agency Juniper Park\TBWA has announced that it has hired Graham Lang as its new CCO. Lang joins from Y&R South Africa.
by MarkLives. Graham Lang, CCO of Y&R South Africa and Africa, is leaving the agency at the end of November 2017.
by Herman Manson. Today, we reveal which agency in South Africa fellow ad execs expect great things of in the year ahead!
by Herman Manson. It’s been a defining relationship for both Pick n Pay and agency, says Andrew Welch, MD of Y&R SA.
by Herman Manson. Y&R SA, which has had the business for 48 years, has been confirmed as repitching for the business.
by Herman Manson (@marklives) Y&R South Africa (part of WWP) has launched a new retail and shopper marketing specialist — Y&R Labstore — into the South African market. Labstore is Y&R Advertising’s new global retail and shopper marketing network that already operates in 20 markets.
by Herman Manson (@marklives) Michelle van Trotsenburg, Y&R’s former business unit director: shopper conversion marketing, presented a talk at the POPAI Marketing at Retail Conference in Cape Town (held in June 2014), focused on what brands, retailers and shoppers need to do to capture influential trend-setting consumer segments.
by Oresti Patricios (@orestaki) For those who were there, Loeries was a feast of South Africa’s top creative talent. Y&R was one of the agencies that proudly announced a bumper crop of awards this year. One in particular — not a Gold winner, but a Silver in print/newspaper advertising — is courting controversy, and I’ve chosen it for my Ad of the Week.
by Herman Manson (@marklives) Telkom has awarded its advertising account to DDB. The tender went out on 14 March 2014 and closed on 8 April. Bidding agencies had to have the capability to operationally support a business with media spend of R25 million per month, according to the tender document.
by Colwyn Elder (@colwynelder) Creating a consumer movement, as opposed to an ad campaign, is not new to the world of marketing but has certainly gained momentum over the past decade. The most obvious reason for this is the growth of social media, but I believe there is more to it than this.
The word ‘campaign’ describes an operation intended to achieve a particular objective. In our industry, this usually means trying to convince a group of people to choose your brand over another. It’s planned, targeted and, most often, involves an element of persuasion.
A ‘movement’ is more organic, albeit equally premeditated. Movements tend to take on a life of their own, and people join a brand movement because of like-mindedness and shared personal values. In other words, you stand for something and people choose to be a part of it; they’re buying into what the brand represents and not just buying the brand.