The Client: Land Rover
The Agency: Y&R
The Brief: Target the lifestyle and leisure segment of the Defender consumer by playing off its class leading off-road capabilities.
Creative Solution: Put on your gear, drive up the Matroosberg mountains, park your car and jump out the door. The defender is a vital piece of equipment for the more adventurous at heart. The ad was originated out of the Cape Town office and is running in press and outdoor across Europe as well as locally in SA 4X4 magazine, Getaway and Property Magazine.
Creative Team: Clinton Bridgeford, Liam Wielopolski, Graham Lang (Y&R London) (Executive Creative directors), Ntobeko Ximba (Art director), Deanne Longmore (Creative director), Bryan Traylor @locker14 (Photographer), Lee Aldridge, Stuart Frost (Y&R London), Dillon @still (Retouching)
Tag archives: Y&R
Y&R to restructure, refuses comment on Lamb resignation
Following the recent surprise announcement that Fraser Lamb had resigned as group CEO of Y&R, a wall of silence around the resignation seems to have been erected around the company by its management.
80 buck notes – win one of 10 sets
Every so often you find a campaign which a jpeg simply doesn’t do justice. You need a hard copy in your hands to admire the detail and the printing or to get a real sense of how effective this can actually be.
One such campaign was created for Art South Africa magazine by Y&R Cape Town. Executive Creative Director Clinton Bridgeford explains the concept: "We created four different 80 buck notes (the price of Art SA magazine) each illustrated by different artists and all carried the line "Get the latest issue of Art SA and see how art is making money, or not". Whenever a customer bought a magazine or book in the store that also sells Art South Africa, the store staff slipped our notes in amongst the customers’ real change.
Executive Creative Director – Clinton Bridgeford
Art Director – Andrew O’Donoghue
Copy Writer – Emily Veitch
Illustration – Word of Art (Faith 47, Paul Senyol, Bison, Wesley Van Eeden)
Printers – Trident Press
Apocalypse Now!
With Loeries 2009 looming Mandy de Waal asks whether South Africa’s traditional advertising industry is partying at the end of the world.
Unbalancing the ad industry
Can you have a great job and a great life in the ad industry? Maybe, Mark thinks. By Herman Manson. Reprinted from Mark magazine.
Defrosting your brand during the recession
A recession acts as a full-stop in the consumer’s psyche. Simon Silvester, author of AAAGH!: A Deep Recession Changes Everything, talks to Herman Manson about how brands should approach consumers during a recession.
Stamps for Chesterfield
These stamps appeared on Chesterfield Limited Edition packs. The campaign was conceptionalised by agency Y&R. The brief to illustrators Am I Collective tasked them to “visually interpret a personal journey of discovery in your own style.”
Hoping plastic bags goes the way of the dinosaur
Hoping plastic bags goes the way of the dinosaur
Umshini wakho. Now hand in your unlicensed guns
by MarkLives. This poster work was a joint initiative by Art South Africa and Y&R, as Art South Africa was publishing an issue titled “Z is for Zuma”.
Get a load of this…
With an increased drum capacity and revolutionary steam wash cycle, you can save energy by washing fewer but bigger loads, confirming the fact that LG’s giants are truly gentler on your clothing.