New Y&R Cape Town MD looks to small wins for big gains

Natalie Tudhope has just taken over the mantle of MD at Young & Rubicam (Y&R) Cape Town from Alan Schreiber, who stays with the group but becomes managing partner of Team Pick n Pay, the agency’s biggest client. Tudhope adds the MD portfolio to that of financial director for the Cape Town agency.

S’HOT 2011 review: Basejumper

The Client: Land Rover
The Agency: Y&R
The Brief: Target the lifestyle and leisure segment of the Defender consumer by playing off its class leading off-road capabilities.
Creative Solution: Put on your gear, drive up the Matroosberg mountains, park your car and jump out the door. The defender is a vital piece of equipment for the more adventurous at heart. The ad was originated out of the Cape Town office and is running in press and outdoor across Europe as well as locally in SA 4X4 magazine, Getaway and Property Magazine.
Creative Team: Clinton Bridgeford, Liam Wielopolski, Graham Lang (Y&R London) (Executive Creative directors), Ntobeko Ximba (Art director), Deanne Longmore (Creative director), Bryan Traylor @locker14 (Photographer), Lee Aldridge, Stuart Frost (Y&R London), Dillon @still (Retouching)

80 buck notes – win one of 10 sets

Every so often you find a campaign which a jpeg simply doesn’t do justice. You need a hard copy in your hands to admire the detail and the printing or to get a real sense of how effective this can actually be.

One such campaign was created for Art South Africa magazine by Y&R Cape Town. Executive Creative Director Clinton Bridgeford explains the concept: "We created four different 80 buck notes (the price of Art SA magazine) each illustrated by different artists and all carried the line "Get the latest issue of Art SA and see how art is making money, or not". Whenever a customer bought a magazine or book in the store that also sells Art South Africa, the store staff slipped our notes in amongst the customers’ real change.

Executive Creative Director – Clinton Bridgeford
Art Director – Andrew O’Donoghue
Copy Writer – Emily Veitch
Illustration – Word of Art (Faith 47, Paul Senyol, Bison, Wesley Van Eeden)
Printers – Trident Press

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