Capitec’s 6 P’s of marketing

Building a bank brand on straight talk turned a micro-lender with banking ambitions into South Africa’s fastest growing retail bank. Herman Manson finds out how.

No soothing ads for SA’s banking consumers

The world markets are in turmoil. The JSE plummets, the Rand slides, banks fail in US and Europe. It’s a crisis. Time for marketing departments to go in overdrive and reassure consumers that everything is OK. Your money is save with us. Not in SA.

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