by Kajsa Claude. When working in crisis communications, it’s very important to differentiate between a crisis and an issue.
Tag archives: crisis
Brands & Branding: Reputation risk to inform decisions
by Grace-Anne Belger. Proactively planning for a reputational crisis is half the battle won.
Rebranding the advertising industry
Consumers believe ad agencies should accept at least some responsibility for the current worldwide economic crisis and the credit crunch.
Defrosting your brand during the recession
A recession acts as a full-stop in the consumer’s psyche. Simon Silvester, author of AAAGH!: A Deep Recession Changes Everything, talks to Herman Manson about how brands should approach consumers during a recession.
It’s hard not to panic…
Finally SA’s big financial institutions are waking up to the fact that South Africans are also being impacted upon by the global financial crisis.
JSE building To Let
Amid the deluge of bad financial news and unstable world markets a large ‘To let’ banner now hangs outside the home of the SA stock exchange. But fear not – the banner is in fact an advert for Sanlam Investment Management.
No soothing ads for SA’s banking consumers
The world markets are in turmoil. The JSE plummets, the Rand slides, banks fail in US and Europe. It’s a crisis. Time for marketing departments to go in overdrive and reassure consumers that everything is OK. Your money is save with us. Not in SA.