by MediaSlut (@MediaSlut) My choice of the best international magazine covers this week: MARK, Super Interessante (Brazil), (Australian) Homespun and The New York Times Magazine.
Mark Issue 2: Blueprint (to surviving in ad land during a recession)
Heightened interest in news around the recent general elections seems to have boosted the fortunes of a number of South African news organisations on Twitter.
The Mail & Guardian reports a new puppet show by Zapiro is in the works at the SABC.
Great new ad from King James and Steers! Gives new meaning to the slow food movement!
If you wanted to launch a serious debate on culture, and your name is Vivian Westwood, you would do it using a men’s fashion magazine. Use what you’ve got. Mark admires that.
Amid the deluge of bad financial news and unstable world markets a large ‘To let’ banner now hangs outside the home of the SA stock exchange. But fear not – the banner is in fact an advert for Sanlam Investment Management.
Now in its second year, the Real Simple Green Innovation Awards, in association with Fleur du Cap wines, applauds home-grown green products, services and solutions, as well as entrepreneurs who are turning the eco-problems of today into green solutions of the future.
This innovative ad was created for Steers by King James. Mocked up to look like a Heat magazine paparazzi shot the agency signed up the model who has been the star of KFC’s long running local ad campaign (her contract expired opening the gap for King James). The KFC model was ‘busted’ walking out of a Steers joint with a Steers burger in hand.
The New York Times just ran a story on advertising produced by “for thoughtful readers” like The Economist, The Atlantic and The New Yorker. Firstly, don’t you just love the industry positioning, a magazine for thoughtful readers?