by Oresti Patricios. In a print and poster series that targets the youth market, Joe Public scores a sure-fire hit with a funky, funny campaign for Steers.
The latest TV ad for Steers by King James Joburg features two friends Skyping . “The idea came to us when we were discussing how we all have those annoying friends overseas always rubbing it in about how great it is over there,” adds Mike Wilson, creative director. “But they all, to a man, really miss great SA products like Mrs Balls, Marmite, Pro Nutro, biltong and, of course, our amazing Steers burgers.”
Creative Directors: Greg Cameron and Mike Wilson
Great new ad from King James and Steers! Gives new meaning to the slow food movement!
This innovative ad was created for Steers by King James. Mocked up to look like a Heat magazine paparazzi shot the agency signed up the model who has been the star of KFC’s long running local ad campaign (her contract expired opening the gap for King James). The KFC model was ‘busted’ walking out of a Steers joint with a Steers burger in hand.
King James created this incredibly funny ad for fast food chain Steers. It also created a site called www.burptennis.co.za as part of the campaign. For the YouTube original featuring two geeks who laugh more often than they burp go here.