Human dev should top corporate agenda, says corp VP at Microsoft

The revolutions that have been sparked in the Middle East since the start of the year may have faded in the minds of many Western media consumers but it was still very much on the minds of local speakers at the MEA (Middle East and Africa) region Microsoft Advertising Imagine Istanbul 2011 conference that took place last week in Istanbul, Turkey.

London is great ‘cept our burgers are better

The latest TV ad for Steers by King James Joburg features two friends Skyping . “The idea came to us when we were discussing how we all have those annoying friends overseas always rubbing it in about how great it is over there,” adds Mike Wilson, creative director. “But they all, to a man, really miss great SA products like Mrs Balls, Marmite, Pro Nutro, biltong and, of course, our amazing Steers burgers.”

Creative Directors: Greg Cameron and Mike Wilson

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