The revolutions that have been sparked in the Middle East since the start of the year may have faded in the minds of many Western media consumers but it was still very much on the minds of local speakers at the MEA (Middle East and Africa) region Microsoft Advertising Imagine Istanbul 2011 conference that took place last week in Istanbul, Turkey.
The outage that has rendered BlackBerry Internet Service all but unusable across Africa, Europe and the Middle East has highlighted the need for options and alternatives. ARTHUR GOLDSTUCK offers a quick guide to a life without BBM.
The latest TV ad for Steers by King James Joburg features two friends Skyping . “The idea came to us when we were discussing how we all have those annoying friends overseas always rubbing it in about how great it is over there,” adds Mike Wilson, creative director. “But they all, to a man, really miss great SA products like Mrs Balls, Marmite, Pro Nutro, biltong and, of course, our amazing Steers burgers.”
Creative Directors: Greg Cameron and Mike Wilson