by Cheryl Hunter. This year, everything is about personalisation, integration and technology… not necessarily in that order.
Tag archives: technology
#TheFutureByDesign: Goldstuck on the future of technology
a #TheFutureByDesign interview. Arthur Goldstuck has been tracking internet technology since year zero. We asked Goldstuck to look at current trends and advise marketers about how best to use modern channels of communication, from email to cellphones.
#trendMARK: IM platforms and social networks will blur together in future
a trendMARK feature by Mike Wronski (@mikewronski) Technology continues to disrupt marketing, but will enable brands to get closer to consumers in 2014. The big question will be whether people want marketing to come any closer. Let’s take a look at technology trends for marketing in 2014.
#trendMARK: From smart phones to smart things
a trendMARK feature by Dave Duarte (@DaveDuarte) What if advertising wasn’t something you saw, but something you used? Let’s unpack digital marketing and the internet of things.
#trendMARK: The smartest tech trends for 2014
a trendMARK feature by Jon Pienaar. Let’s take a look at four smart tech trends in 2014, including: the Idiot Box becomes the Smart TV; wearable tech; 3D printing; andP@$$w0rd5 are history
Design Indaba 2013: John Maeda on the dissipating disconnect between art and technology
by Herman Manson (@marklives) John Maeda (@johnmaeda) describes himself as a “humanist technologist.” Through his love for art and technology, and his belief that together they can advance technology that acknowledges our humanity, Maeda has emerged as an important thinker in our approach to both.
Currently president of Rhode Island School of Design, Maeda is a leading proponent for expanding our focus from STEM (Science, Technology, Engineering and Math) to STEAM (by adding Art).
Formerly a professor at the Massachusetts Institute of Technology he has published five books including The Laws of Simplicity (2006) and is an acknowledged artist and graphic designer. Maeda also sits on the board of ad agency Wieden+Kennedy amongst others.
Maeda is visiting South Africa as a speaker at the annual Design Indaba conference taking place Feb 27 – March 1. MarkLives spoke to him prior to his arrival in South Africa.
#MandelaStory tracks life of Madiba through social media channels
A viral video tracking the life path of Nelson Mandela through modern communication channels such as Facebook and Twitter was developed by Prezence Digital.
In the #MandelaStory the producers wonder “Would our nation’s father, Nelson Mandela have spent 27 years in prison if he had access to the same technology, social media platforms, instant sharing apps and global monitoring tools as we do today? Watch the video to find out.”
Forget about customised business phone numbers
Still using a custom phone number that lets callers key in a word instead of a number? Well, your number is obsolete, along with several other innovations you thought were cutting edge.
Human dev should top corporate agenda, says corp VP at Microsoft
The revolutions that have been sparked in the Middle East since the start of the year may have faded in the minds of many Western media consumers but it was still very much on the minds of local speakers at the MEA (Middle East and Africa) region Microsoft Advertising Imagine Istanbul 2011 conference that took place last week in Istanbul, Turkey.
The desolation of disconnection
There will be many kinds of fall-out from last week’s BlackBerry outage. One is how people respond to the desolation of disconnection, writes ARTHUR GOLDSTUCK.