Tale of two outages #seacom #blackberry

On 10 October, South Africans wrestled with two major connectivity outages: the SEACOM undersea cable and the BlackBerry Internet Service both went down. But the outages were one thing; how users were treated was another, writes ARTHUR GOLDSTUCK. They provide a case study in both successful and disastrous public relations.

BlackBerry brand so powerful in SA, consumers associate it with their right to communications

The BlackBerry brand in South Africa found itself in the midst of two seemingly disastrous public relations crises in the past two weeks. But, says ARTHUR GOLDSTUCK, both events said more about the power of the brand, and the fall-out gave it even more strength.

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