There was a time when Silicon Valley dominated technology’s global brand map. Information and communications technology (ICT) brands like Microsoft, Apple, Cisco, Google and Oracle ruled this world. But the landscape is shifting, reports Jon Pienaar (@j0nn0) in this Mark Magazine: Africa Dispatches feature.
Tag archives: Jon Pienaar
SA retail heads north
a The Africa Annual feature. Both Woolworths and Shoprite have announced plans this year for expanding into Africa. Jon Pienaar looks at where they’re going.
The complex continent
by Jon Pienaar SA companies wanting to expand into the rest of the continent – beware: you can’t simply transplant your existing, highly successful marketing strategy/campaign to a new territory in Africa. Some SA and global brands have learned the hard way that marketing in each new African territory demands a local approach. It should be obvious.
It’s good to be #1
by Jon Pienaar. Nigeria as an investment destination has been ramped up to grab the world’s attention because of its huge increase in rebased GDP. But it’s going to take more than that to compete with South Africa for FDI.
Nigeria, Africa’s new economic giant
by Jon Pienaar Nigeria’s much-delayed rebasing of its GDP caused a few waves in April, but how does it affect South Africa? Most analysts seem to agree that it’s business as usual.
#trendMARK: Reality ain’t what it used to be
By Jon Pienaar The lines between the digital and the real worlds are becoming blurred, as technology breaks down the barriers between our screens and our environment.
#trendMARK: The smartest tech trends for 2014
a trendMARK feature by Jon Pienaar. Let’s take a look at four smart tech trends in 2014, including: the Idiot Box becomes the Smart TV; wearable tech; 3D printing; andP@$$w0rd5 are history