by Carey Finn. Animation studio Sea Monster’s commercial head and creative director talk about the potential of AR, VR, gaming and more for local brands.
by Arthur Goldstuck. Virtual reality is suddenly the flavour of the moment, for anything from product launches to test drives.
by Mike Silver. Previously ‘x’ has included flash mobs, vending machines and the elusive other Vs (viral video). Today, VR is it for brand teams.
By Jon Pienaar The lines between the digital and the real worlds are becoming blurred, as technology breaks down the barriers between our screens and our environment.