Brand Union brings JPO logo alive; Woolies launches summer campaign; and Jack Daniels launches on DStv — Cheryl Hunter’s weekly pick!
Tag archives: woolworths
Ad of the Week: Who’s your daddy?
by Oresti Patricios. You won’t find a sweeter, more-endearing Father’s Day campaign than the spots created by Woolworths’ own in-house agency.
Shelf Life: Water for Africa with new Chivas venture
I-Drop Water in Chivas Venture, Gaia gets Inhouse overhaul, and Woolworths’ decade of doing good — Cheryl Hunter’s weekly pick!
Shelf Life: Finding the magic at Woolworths
Woolworths’ star-studded Santa series, Vega and Utopia call Generation V, and the UK welcomes KWV’s Cruxland — Cheryl Hunter’s weekly pick!
Africa Dispatches: The Red Square
by Mandy de Waal. Edgars is in trouble. Big trouble.
Green Sky Thinking: Save us from our lack of self-control
by Colwyn Elder. Product placement is a powerful retail-marketing technique, and moving sweets from checkouts may help save us from ourselves.
Ad Feature: It’s all about brand… ambassadors
by MarkLives. Two Heroes, one Zero — DStv Premium, Straight Outta & UCT GSB — & a chat with Chiwetel Ejiofor, representing Chivas Regal “The Venture”.
Shelf Life: Green mannequins help reduce Woolworths’ CO2e
by Cheryl Hunter. Eco-friendly mannequins for Woolies; KWV truffles onto the gin market; and Ads24 launches The Beat.
SA retail heads north
a The Africa Annual feature. Both Woolworths and Shoprite have announced plans this year for expanding into Africa. Jon Pienaar looks at where they’re going.
#trendMARK: Sustainability — more of a truth than a trend
a trendMARK feature by Shauneen Procter (@procter101) Guilt-free shopping and sustainable business practices are ‘hot’ trends for 2014. About time, as I believe that these should rather be common business sense.