With TASTE Magazine celebrating its 10th anniversary this month, we asked the editorial team to pick its 10 favourite covers from the past 10 years. Produced for Woolworths by New Media Publishing, the title has long stood out as a quality read, even as it furthers Woolworths’ commercial intent.
Tag archives: woolworths
Fair Exchange: Loyalty smoyalty
by Erna George. Brands partner consumers in many ways and finding ways to keep what should be a two-way partnership exciting is a challenge given all the many distractions around. One device employed seemingly at the drop of a hat in South Africa is the loyalty programme.
Ad of the Week with Oresti Patricios – the foodie revolution
There was a time when food in South Africa was fairly simple and straight-forward. We were the land of tripe and polony. Gourmet wasn’t a commonplace word, and fancy food was all about special Sunday roasts or hotel buffets, or if you were of another class, the stuff people ate in restaurants like those in the Carlton Hotel or The Mount Nelson. Masterful chefs were the preserve of a small elite – not the every man and woman.
Fortunately times have changed and gourmet foods, products and processes have become much more democratised thanks to television and the interwebs. As the media discovered that human beings love to watch other humans cooking, all things gourmet have seeped into our popular culture.
Fair Exchange: Comparative advertising — help or hindrance?
by Erna George. I do believe that competition is what keeps innovation flowing, pricing honest and the consumer getting good value. But will consumers start questioning whose stats are correct, how are comparisons done and whose claims are being honest versus who is being economical with the truth? How exactly does this help the person in the street, or in the supermarket, and what does it do to brand trust?
Jupiter Cape Town’s year for living dangerously
At the end of last year, the bad news just kept coming for The Jupiter Drawing Room (Cape Town). At the start of December 2011, the agency was informed that a two-month termination clause had kicked in on its biggest account – that of Woolworths – which it had held for five years.
80 Jupiter Joburg staffers receive notices as agency repitches for Edcon
The Jupiter Drawing Room (Johannesburg) has confirmed that the agency sent out 80 notices of possible retrenchments to staff on Friday, 2 December 2011. This follows news that Edcon is pitching its business. Jupiter, which currently employs 210 people, has held parts of the Edcon business for as long as 14 years. Jupiter Joburg CEO …
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Jupiter loses Woolworths
The Jupiter Drawing Room (Cape Town) has confirmed that Woolworths, one of the largest advertising accounts in Cape Town, has given it notice that it is moving its account into an in-house studio. AIS/ADEX valued adspend from Woolworths at R104 million during 2010. Jupiter Cape Town held the account for five years.
Nikki Cockcroft leaves Primedia Online for Woolies
Nikki Cockcroft, long serving CEO of Primedia Online, where she oversaw leading South African portal iafrica.com, digital agency Prezence and trafficking solutions provider 365 Digital, has announced her resignation, effective 30 June 2011. She joins retail giant Woolworths as head of online and will take up her new position at the beginning of July.
re_jeans seek new direction
The latest ad that by The Jupiter Drawing Room for the Woolworths re_jeans brand. It is a new direction for the brand as it aims to become more fashion-forward and edgy. Creative: Fred Benistant, Ruth de Vantier Chowles, Waseema Sukhadia, Katia Beeden & Caryn Brits Egg Films: Kevin Fitzgerald & Jon Ronbeck Upstairs Post: Greg …
Winning House and Leisure Green Designer announced
Clayton-Emil Coutriers, a design student from Tshwane University of Technology, is the first winner of the House and Leisure Green Designers at Woolworths competition for his original and ecofriendly scatter cushion designs, ‘Dance of a Thousand Seasons’. Clayton-Emil was announced the winner in the countrywide design competition aimed at discovering the next generation of environment-friendly designers in South Africa.