by Martin MacGregor. Transactional data is by far the best guide of consumer intent, as no decision is more real than purchase.
Tag archives: Pick n Pay Smart Shopper
Fair Exchange: Loyalty smoyalty
by Erna George. Brands partner consumers in many ways and finding ways to keep what should be a two-way partnership exciting is a challenge given all the many distractions around. One device employed seemingly at the drop of a hat in South Africa is the loyalty programme.