by Carey Finn. The MediaCom SA MD taps into her 20-plus years of experience in the industry to share insights into consumer trends, media buying and the d-word.
Tag archives: media buying
#OpenAfrica: Managing media in a changing world [interview]
an #OpenAfricaMag interview with Chris Botha. The award-winning exec gives an overview of the shifting media landscape, as he sees it, in the near future.
Media Redefined: Keeping the algorithm conscious
by Martin MacGregor. Transactional data is by far the best guide of consumer intent, as no decision is more real than purchase.
The Ad Contrarian: Media buyers are ruining everything
by Bob Hoffman (@adcontrarian) I think that a substantial part of what makes our culture such a toxic cesspool can be laid at the feet of agency media buyers. Yup, all this rot is their fault.