by Carey Finn. The MediaCom SA MD taps into her 20-plus years of experience in the industry to share insights into consumer trends, media buying and the d-word.
an #OpenAfricaMag interview with Chris Botha. The award-winning exec gives an overview of the shifting media landscape, as he sees it, in the near future.
by Martin MacGregor. Transactional data is by far the best guide of consumer intent, as no decision is more real than purchase.
by Bob Hoffman (@adcontrarian) I think that a substantial part of what makes our culture such a toxic cesspool can be laid at the feet of agency media buyers. Yup, all this rot is their fault.