by Carey Finn. The MediaCom SA MD taps into her 20-plus years of experience in the industry to share insights into consumer trends, media buying and the d-word.
Tag archives: media investment
Media Redefined: The AR is dead, long live media planning
by Martin MacGregor (@MartMacG) Media investment is the largest line item in a marketing budget. Finance and procurement know this, and are putting marketing under increasing pressure to justify investment on audience reach, without demonstrating tangible impact on the business bottom line.