Q5: Brands, media buying and more — with Claudelle Naidoo [interview]

by Carey Finn. The MediaCom SA MD taps into her 20-plus years of experience in the industry to share insights into consumer trends, media buying and the d-word.

Media Redefined: The AR is dead, long live media planning

by Martin MacGregor (@MartMacG) Media investment is the largest line item in a marketing budget. Finance and procurement know this, and are putting marketing under increasing pressure to justify investment on audience reach, without demonstrating tangible impact on the business bottom line.

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