by erna george • Tags •

Fair Exchange: Covid-19 & marketing language

marketing-strategies by Gerd Altmann courtesy of Pixabay

Erna George looks at how social distancing is forcing marketers to rediscover language.

Fair Exchange: Balanced bravery for growing brands

board-slate-blackboard-font courtesy of Pixabay

by Erna George. A Tom Fishburne cartoon made me wonder recently: is marketing losing its bravery?

Fair Exchange: Diversity in marketing critical for growth, positive outcomes

by Erna George. We all know SA has a highly diverse consumer base, yet the marketing and advertising focus on building diverse thought and inspiration is still too slow.

Fair Exchange: Rebalancing for branding post #CoronavirusSA

people-man-woman-dance-couple by StockSnap courtesy of Pixabay with SA covid-19 stats 13 May 2020 - Media Hack Collective

by Erna George. One phrase you may not have heard of is to “focus on the dance” and this is exactly what we as marketers and advertisers need to be doing at present.

Fair Exchange: How to reenergise your marketing mojo

money-profit-finance-business by Nattanan Kanchanaprat courtesy of Pixabay

by Erna George. In this busy age, what do you need to give yourself to keep progressing positively, to feed your creative side and the part of you required to keep going and get the max score on the board?

Fair Exchange: Managing long- vs short-termism in marketing

in-the-short-term-in-the-long-term by Gerd Altmann courtesy of Pixabay

by Erna George. The shape of marketing is changing or, in some areas, has forever been altered, and it’s no longer a question of “either/or” but rather how to manage both.

Fair Exchange: Learning through the ranks for effective leadership

leadership-management-professional courtesy of Pixabay

by Erna George. Must a CMO or specialist director start in the junior ranks of brand management or may they join from general business, strategy or other communication fields?