by Herman Manson (@marklives) Allan Kent, Head of AtPlay at Saatchi & Saatchi, has left the agency to join Primedia Broadcasting where he will head up the digital division.
Kent has spent close to twelve years at Saatchi – first as an ‘external resource’ (his words) then from 2006 as an employee.
Primedia Broadcasting, a client of AtPlay, consists of really passionate people, says Kent, who has grown to know the business well. When the new position came up he felt it would be a great opportunity to spread his wings at a business where he “already knew what I’d be getting myself in for,” says Kent.
