Publicis buys digital agency Synergize, integrates it with Saatchi & Saatchi

by Herman Manson (@marklives) Publicis is buying out digital agency Synergize and launching a new unit within Saatchi & Saatchi South Africa, called Saatchi & Saatchi Synergize. AtPlay, the digital division of Saatchi & Saatchi, will be integrated into the new agency.

Allan Kent leaves Saatchi AtPlay for Primedia Broadcasting

by Herman Manson (@marklives) Allan Kent, Head of AtPlay at Saatchi & Saatchi, has left the agency to join Primedia Broadcasting where he will head up the digital division.

Kent has spent close to twelve years at Saatchi – first as an ‘external resource’ (his words) then from 2006 as an employee.

Primedia Broadcasting, a client of AtPlay, consists of really passionate people, says Kent, who has grown to know the business well. When the new position came up he felt it would be a great opportunity to spread his wings at a business where he “already knew what I’d be getting myself in for,” says Kent.

Ditching same old, Saatchi finds its groove again

How an agency walked away from its biggest client – and business as usual – so it could find itself again

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