by Herman Manson. McCann Worldgroup has been awarded the Diageo SA account for its Scotch, Gin and Reserve portfolios, effective 1 July 2017.
Tag archives: diageo
Smart Africa TV: Guinness Africa on how it uses social media in Africa
by Russell Southwood (@BalancingActAfr) In this interview, Ross Haddow, brand manager — PR and Digital at Guinness Africa, talks about how the company uses social media; the size of its Guinness VIP platform; the increase in its digital advertising spend; and how he sees the future of social media in Africa.
Framing the alcohol advertising regulation debate
The advertising and media industries are bracing for stricter government regulation of alcohol advertising. It is an incredibly complex and global issue, so here is a framework to help contextualise what is actually going on.
Ditching same old, Saatchi finds its groove again
How an agency walked away from its biggest client – and business as usual – so it could find itself again