by Russell Southwood (@BalancingActAfr) In this interview, Ross Haddow, brand manager — PR and Digital at Guinness Africa, talks about:
- how the company uses social media;
- the size of its Guinness VIP platform;
- the increase in its digital advertising spend; and
- how he sees the future of social media in Africa.
Russell Southwood is the founder of Balancing Act and the web TV channel Smart Monkey TV, and has been an analyst in telecoms, internet and broadcast in Africa for the last 14 years. Smart Monkey TV aims to capture the energy at the crossroads between African culture and technology. MarkLives is syndicating content from Smart Monkey TV on a weekly basis for the column “Smart Africa TV”.