We list the 40 most trafficked stories on MarkLives in 2013 starting with numbers 40-31 today and ending with numbers 10-1 on Thursday.
40 MagLove: The De Kat cover retailers don’t want you to see
We’ve been told, and have read, that a lot of people don’t like these De Kat covers with a naked Elzabé Zietsman, which were so controversial that only Exclusive Books decided to stock the issues. But our media columnist thought it’s brave, bold and beautiful. It started a conversation, and that’s partly what makes it a great cover!
39 Newspaper front pages dominated by Pistorius arrest
It was the same splash that day – the sensational Oscar Pistorius shooting – so it’s really interesting to see which South African newspapers came up trumps in the design and headline department in our daily round-up of front pages.
38 #AdoftheYear: South Africa’s 10 Best Ads of 2013
37 Joe Public heads to Cape Town
Joe Public set up a new agency in Cape Town.
36 Breaking news: Vodacom and Draftfcb to part ways
Vodacom moved its advertising account from Draftfcb. The agency has held the business for close to 20 years.
35 Industry reacts to MetropolitanRepublic Loeries scam ad scandal
As news broke that MetropolitanRepublic has been stripped of all its Loeries wins @marklives started retweeting industry reaction on our Twitter feed. We have reprinted some of those retweets here. These tweets offers an overview of industry reaction. (RTs don’t represent our views.)
34 Ad of the Week with Oresti Patricios – Miracle on the Hudson
If this advert doesn’t bring tears to your eyes, or at the very least a lump to your throat, perhaps you need to check yourself in for some psychological observation. It’s rare that an advert gives me a sucker punch, but the new television for Nedgroup did just that. It took my breath away and reminded me of what a powerful story can do to communicate brand values.
33 Lowe + Partners criticised for ‘homophobic’ Flora ad
Agency Lowe + Partners is having a rough couple of months. First its Cape Town agency faced international criticism for using blackface in a TV ad for client Cape Town Fish Market.
Then the Johannesburg agency faced another backlash, this time for what critics suggested was a homophobic ad for Flora margarine. The ad, on a pink background, displays the words ‘Uhh dad, I’m gay’ in the shape of a bullet, heading for a porcelain heart. The tag-line reads “You need a strong heart today”.
32 Ad of the week with Oresti Patricios – A ‘lekker’ local campaign with wings
Kulula continues its tradition of cheeky, humorous and thoroughly South African commercials, this time with a print ad that introduces the livery on the airline’s new fleet of Boeing 737-800s (and takes an indirect swipe at the national carrier).
31 South African team behind the Mars One film
Mars One, project to establish a human colony on Mars, which will be funded through merchandise, sponsorships and possibly a reality TV show, launched a global online campaign to find potential ‘astronauts’ willing to join the production/project. The short film calling for formal applications was produced by South African ‘high-concept’ creative agency Now&Partners who are also early investors in the project.
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