As news broke late Friday that MetropolitanRepublic has been stripped of all its Loeries wins @marklives started retweeting industry reaction on our Twitter feed. We have reprinted some of those retweets here. These tweets offers an overview of industry reaction. RTs don’t represent our views.
Keep calm and blame the "juniors" #loeries #scam #metropolitanrep #juniors pic.twitter.com/Ehtisxhuxr
— Chris Peter Bacon (@chrisP_bacon) October 22, 2013
Metro had Loeries taken away cause their ad didn't "run". Does that mean all the ads must be like the new Allen Grey ad now, "running"?
— Useless Intern (@Useless_Intern) October 22, 2013
The result of award obsession in SA #advertising. Metro caught but not they're not the only #scam kings. http://t.co/dkkUNnl4PI. #Loeries
— Gavin Heron (@AdAfrique) October 22, 2013
I cant count the times I've seen gold and silver Loeries awarded to ads that I've never ever seen or heard. Flawed process.
— Wendy Bergsteedt (@wendalux) October 22, 2013
@marklives Every Loeries entrant asserts that the information is true and correct. Inconceivable that a major agency/ brand would do this.
— Sarah Britten (@Anatinus) October 22, 2013
@Anatinus @marklives the case study video uses past tense – "we achieved". if it was in planning, why would they not have used "we hope…"
— Allan Kent (@allankent) October 22, 2013
Loeries scam, sure.. But no one mentioned it wasn't even an original idea?Vodacom Europe used it. Surely originality (honesty, yes) is key?
— Simona Lisa (@MoTheOracle) October 22, 2013
Damn you MR for bringing industry into disrepute RT @marklives: Industry reacts to MetropolitanRepublic Loeries scam http://t.co/4d5B00m5id
— Justin McCarthy (@JustinTBWA) October 22, 2013
@loeries With all the #Ubuntu award controversy – was there a 2nd place winner that will now receive the award?
— Jeanine Ferreira (@Jeanine_F) October 22, 2013
@patrickoyulu #MetropolitanRepublic #Loeries hollywood can't even beat this movie
— Eclipse Events (@EventsEclipse) October 22, 2013
so ke go jikisa award hela..great idea tht didn't meet basic submission requests #Loeries
— cuberepublic.co.bw (@seabegeorge) October 21, 2013
Are awards doing more damage than good to the industry?There is award winning work then not; travesty#MetropolitanRepublic #Loeries
— joy masaba (@lissingmink) October 21, 2013
@AshrafGarda @metropolitanrep @loeries @Andrewhuman @paulwarner low blow dragging the met rep kids over the coals.
— Darren McKay (@jeansntshirts) October 21, 2013
But everyone else are cheating too – also known as the Lance Armstrong defense #loeries
— pBp (@PearlByProxy) October 21, 2013
@loeries Andrew Human makes a great point: why do none of the awards make the papers, yet withdrawal is on page 1?
— Alan Bell (@AlanBellZA) October 21, 2013
What about a sincere apology and not just blame "lower level incompetence"? #SAfmMediaShow @MetropolitanRep @Loeries
— Riniel (@riniel4pres) October 21, 2013
Alison Deeb is "aggrieved" that @Loeries took away all their awards. Boo fucking hoo. @metropolitanrep
— OldManSaunders (@OldManSaunders) October 21, 2013
@loeries @dmma_sa most people are taught that when they are about three years old. Obviously @metropolitanrep executives missed that one.
— OldManSaunders (@OldManSaunders) October 21, 2013
DMMA gets twitchy, nonsensical RT @dmma_sa: Statement on disqualification of all MetropolitanRepublic Loeries awards http://t.co/u2ewH2Zrhu
— Justin (@justininza) October 21, 2013
Now for #loeries to crack down on all the other scam entries that won this year… they've got their work cut out for them!
— Jessica Crozier (@The_other_JC) October 21, 2013
Between #Woolworths & #Loeries dishonesty I have to wonder if we’re an industry determined that NO ONE ever take us seriously
— Nicole Wills (@NicoleWills10) October 21, 2013
Still trying to get my head around this @metropolitanrepublic Loeries scandal. how do you enter, win and execs don’t know? hmmm
— Paul Cartmel (@PaulCartmel) October 21, 2013
Between Ferial, Woolies and Loeries there is lots of naming & shaming going on. I applaud frankness & honesty.
— Keri-Ann Stanton (@KAmuses) October 19, 2013
@KAmuses @marklives it’s great! I hear there was cheating during judging this year… Step up & spill folks!
— Katherine Sproule (@katesproule) October 19, 2013
@KAmuses @marklives time for a clean out and update of the system! Online voting? As an option? Client / industry / bloggers judge?
— Katherine Sproule (@katesproule) October 19, 2013
.@katesproule @marklives I sense a lot of slick video case studies being dumped, pro bono budgets drying up & ROI becoming the hero.
— Keri-Ann Stanton (@KAmuses) October 19, 2013
@KAmuses @marklives it’s the only way!! Or change the formula it doesn’t work!!!
— Katherine Sproule (@katesproule) October 19, 2013
@marklives metro may have been the agency exposed but it certainly isn’t the only agency winning this way. Many many agencies do. Wrong
— AHMED TILLY (@AhmedTilly) October 19, 2013
If met republic gives their @loeries back, we’re giving our onion back to brendon seery.
— Darren McKay (@jeansntshirts) October 18, 2013
I loved the MTN Grand Prix #Loeries winning campaign. Such a fantastic idea. Gutted that it turned out to be a scam ad.
— Sarah Britten (@Anatinus) October 19, 2013
Best comment I’ve heard thus far by @habit47. The loeries should donate the entry fees to the people the work was supposed to effect.
— Dan Berkowitz (@Berkywits) October 19, 2013
bloody scam work about teaching underprivileged african kids. how desperate for awards can you get. sies. #loeries
— pBp (@PearlByProxy) October 19, 2013
@Anatinus @marklives is what i’ve always wondered about the loeries. too much ad-making just for awards, not to sell anything to anybody
— melinda shaw (@melshaw001) October 19, 2013
Another thought on Loeries incident: jobs have been put on the line for a trophy…a trophy.
— Stuart Thomas (@Stu_Thom4s) October 19, 2013
@marklives can agencies put Clients needs back in2 focus plz!As an industry we can be so awards crazed dat we forget its actually not abt us
— Nobesuthu Cele (@ma_Ndosi) October 19, 2013
#loeries the young people in the industry must change the way it’s all done, but apathy – until there is drama, is our current condition.
— Katherine Sproule (@katesproule) October 19, 2013
@odette_roper @marklives @loeries Very disappointing. Unnecessary for a great agency to risk like this.
— Johanna McDowell (@jomcdowell) October 19, 2013
@Calvin_Bosilong: successful client- agency partnership is trust based.It will be interesting to see how MTN & MetropolitanRepublic progress
— Miss Zwelethu Nkosi (@Zwelethu) October 19, 2013
@marklives the issue is broader. It is the industry reputation that is at risk. Focus on delivering effective work. #clowns
— andrew sutcliffe (@andythirtyfour) October 19, 2013
@warrickguest @marklives @JPWaites the industry as a whole is already taking shots we all don’t need this from award greedy execs. No man!
— Christian (@chrisvond) October 19, 2013
#AdLand ~ @MetropolitanRep gets caught. I wonder how many others are sweating. Ad industry cred sinks a little more: http://t.co/smtsPZQAo6
— Darren Smith (@DazMSmith) October 19, 2013
#AdLand ~ @marklives: Media Statement from @MetropolitanRep: #Loeries http://t.co/28CKqboFjJ < When business values are found wanting.
— Darren Smith (@DazMSmith) October 19, 2013
Wish stories like Network winning the Cannes Grand Prix for Nedbank solar billboard made front page news as well. pic.twitter.com/X5fYkC6hIE
— justin gomes (@justinjgomes) October 19, 2013
@justinjgomes Perhaps it’s more important for the industry that this stuff is finally acknowledged/admitted/admonished. — & ∆NONYMOUS (@AndAnonymous) October 19, 2013
@marklives The Realzies – real clients, real work with real creative engagement. — Olaf Brinkmann ® (@olafbrinkmann) October 19, 2013
@odette_roper @ACA_SA @loeries Hence the industry’s struggle with external credibility. — Nicole Wills (@NicoleWills10) October 19, 2013
@marklives I think this #Metropolitanrepublic #loeries #Scandal is enough for us to have another Awards night. Yes? No? Maybe? — NgwanaMoshidi (@mynameismasego) October 19, 2013
@marklives The Metropolitan Republic debacle created by the industry itself, doing same for far too long now. Let this be a fresh start. — Olaf Brinkmann ® (@olafbrinkmann) October 19, 2013
@clintgriffindot @antoncrone You just nailed it. — MarkLives.com (@marklives) October 19, 2013
@Sthethoscope So what happens to those awards now? Are they reissued? Are they just no-ones? #loeries #Scandal # Metropolitanrepublic — NgwanaMoshidi (@mynameismasego) October 19, 2013
MetropolitanRepublic make a huge Brand Fail. Reputation management anyone? http://t.co/heKAlU8RRT — Clint Griffin (@clintgriffindot) October 19, 2013
Metropolitan Republic has all their Loeries taken away http://t.co/EEbQXIClDj… Brand reputation ruined? — S’the (@Sthethoscope) October 19, 2013
#AdLand Metro Republic scam bust, all #Loeries lost. Skaambou National, via @marklives http://t.co/v1hJYGVwEW — Justin (@justininza) October 19, 2013
See @marklives RTing industry comments re Metropolitan’s skandaal. Very interesting commentary. I’d love to know how Loeries found out.
— Michelle Coetsee (@michellecoetsee) October 19, 2013
That judges didn’t spot MetropolitanRepublic’s award entry as a scam points to the ad industry’s blindness when it comes to Africa. — anton crone (@antoncrone) October 18, 2013
MetropolitanRepublic are not the only agency scamming to win, they just got bust. The ad industry is quite laughable & it’s saddening. — & ∆NONYMOUS (@AndAnonymous) October 18, 2013
Having all your Loeries taken away, not ideal. Oh dear Metropolitan.http://t.co/labG6jgosi — Mimi Nicklin (@MimiNicklin) October 19, 2013
Shades of Lance Armstrong RT @FaheemChaudhry: “@marklives: MetropolitanRepublic in Loeries scam scandal http://t.co/RTVNogcTn1” Yoh yoh yoh” — Jake Bester (@BI9PUN) October 19, 2013
Shades of Lance Armstrong RT @FaheemChaudhry: “@marklives: MetropolitanRepublic in Loeries scam scandal http://t.co/RTVNogcTn1” Yoh yoh yoh” — Jake Bester (@BI9PUN) October 19, 2013
Ouch, between the Loeries and the hummingbird there a lot of birds in the in news today…
— Genna Hansen (@gennahansen) October 18, 2013
@AmandaSevasti But how awful & mean-spirited of Loeries to strip them of all their other awards! That never happens at the Olympics. — Gus Silber (@gussilber) October 18, 2013
Oooh there’s kak in ad land. Metropolitan, MTN and the Loeries all have some explaining to do…
— Uno de Waal (@Unodewaal) October 18, 2013
@dmma_sa supports the brave decision @loeries to endure the integrity of work awarded http://t.co/MaszJG6Gv1 — jarredcinman (@jarredcinman) October 18, 2013
@marklives @olafbrinkmann Zero tolerance to scam. This is the problem with case studies. You can amplify the smallest idea with a slick vid.
— Wallace Seggie (@wseggie) October 18, 2013
Metropolitan, Loeries debacle shows why awards should be based on the actual work and not the submission.
— Stuart Thomas (@Stu_Thom4s) October 18, 2013