by Andrew MacKenzie. Is it time for agencies to take a step back and analyse whether profits are put ahead of integrity and ethical business practice?
Tag archives: scam ads
Bad ADvice: The skill of scam
by Every Ad Agency (@EveryAdAgency) Scam is an unnecessary harsh word in our industry and, at Every Ad Agency, we prefer not to use this term (we’d much rather refer to it as “out-of-scope opportunities”). Here’s our guide to winning big with scam.
Industry reacts to MetropolitanRepublic Loeries scam ad scandal
As news broke late Friday that MetropolitanRepublic has been stripped of all its Loeries wins @marklives started retweeting industry reaction on our Twitter feed. We have reprinted some of those retweets here.
Cannes defines scam ads, grows a pair
Following detailed consultation and discussion with industry leaders, the Cannes Lions International Advertising Festival wishes to make clear its policy on entries into its Festivals which breach the rules.
Art Directors Club says no to scam ads
A statement from the Art Directors Club sees the organisation take a tough stance on scam ads:
D&AD takes tough stance on scam ads
D&AD has joined the One Show to take a tough stance on scam ads (or ‘pro-active’ work as it is called here in SA). In a statement on its blog D&AD clearly states that “work must have been produced in response to a genuine brief and be approved and paid for by the client. Works created solely for the purpose of entering competitions are not eligible.”
Time for Loeries to take a hard line on ‘fake ads’?
The Loeries should be taking a similar line on scam ads. What do you think?
No thanks to scam ads – Loerie Awards
Recent scam ad scandals here and abroad refocused attention on an industry practice that sees work entered into awards that either wasn’t approved by client or never ran in the media. Both are required to legitimately enter into these competitions.
Clio Awards clarifies Ogilvy JHB campaign status
Clio Awards clarifies Ogilvy JHB campaign status.
With a pat on the head, all is well again at Ogilvy
Last week it came to light that Ogilvy Johannesburg submitted ads created for EATN’s South African broadcast partner, Multichoice, to numerous trade publications and blogs as well as having entered it into numerous international ad awards in spite of it never receiving approval from client. In the meantime it has been awarded a silver Clio and was finalist at the One Show Awards en New York. One of the ads reportedly just ran in the latest issue of Migrate – the official Loerie Awards magazine.
In his original comment to MarkLives Graham Pfuhl, Marketing and Sales Director at Multichoice, stated that the campaign in question was in fact rejected outright by Multichoice, and confirmed “no History Channel ads can be published without the prior authorization of AETN.”