Last week it came to light that Ogilvy Johannesburg submitted ads created for EATN’s South African broadcast partner, Multichoice, to numerous trade publications and blogs as well as having entered it into numerous international ad awards in spite of it never receiving approval from client. In the meantime it has been awarded a silver Clio and was finalist at the One Show Awards en New York. One of the ads reportedly just ran in the latest issue of Migrate – the official Loerie Awards magazine.
In his original comment to MarkLives Graham Pfuhl, Marketing and Sales Director at Multichoice, stated that the campaign in question was in fact rejected outright by Multichoice, and confirmed “no History Channel ads can be published without the prior authorization of AETN.”