D&AD has joined the One Show to take a tough stance on scam ads (or ‘pro-active’ work as it is called here in SA). In a statement on its blog D&AD clearly states that “work must have been produced in response to a genuine brief and be approved and paid for by the client. Works created solely for the purpose of entering competitions are not eligible.”
Tag archives: fake ads
Time for Loeries to take a hard line on ‘fake ads’?
The Loeries should be taking a similar line on scam ads. What do you think?