Smart Africa TV: Guinness Africa on how it uses social media in Africa

by Russell Southwood (@BalancingActAfr) In this interview, Ross Haddow, brand manager — PR and Digital at Guinness Africa, talks about how the company uses social media; the size of its Guinness VIP platform; the increase in its digital advertising spend; and how he sees the future of social media in Africa.

Ditching same old, Saatchi finds its groove again

How an agency walked away from its biggest client – and business as usual – so it could find itself again

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