by Russell Southwood (@BalancingActAfr) In this interview, Ross Haddow, brand manager — PR and Digital at Guinness Africa, talks about how the company uses social media; the size of its Guinness VIP platform; the increase in its digital advertising spend; and how he sees the future of social media in Africa.
Tag archives: Guinness Africa
Ditching same old, Saatchi finds its groove again
How an agency walked away from its biggest client – and business as usual – so it could find itself again