by Wayne Naidoo. I can’t help but think that this coronavirus might be the very thing that could cure the ills of our ailing industry.
Tag archives: change
What if we didn’t do one 2019 brand ad? What if we did 20?
by Jacques Burger. Perhaps, if we spent less time worrying and workshopping and reverting and we just ran with stuff, more freely, we could do a lot more, a whole lot quicker.
Fair Exchange: Brands must have a purpose to win with people
by Erna George. Functional benefits such as ‘double the goodness’ or ‘three times the power’ are nowadays difficult to uphold as they are easily copied. And, with increased choice and consumer cynicism, they are no longer good enough.
Letter from NY: “I despise the research of advertising” — Matthew Bull
by Matthew Bull (@StixBull) Look, let me not sit on the fence here. I despise the research of advertising, particularly at conceptual stage. It brings nothing but vanilla to the table.
Back to human (relationships change – will marketing?)
The evolution of human relationships and wondering why marketing hasn’t evolved alongside everybody else’s wants and needs
How South Africans would re-imagine banking for the better
How South Africans would re-imagine banking for the better
The silence on COP17 and its unintended lesson for South Africans
South Africans have an extraordinary social conscience, says Thomas Kolster, the Danish communications consultant and author of the soon-to-be released book The Bible of Goodvertising (from Thames & Hudson) who is visiting South Africa in the run-up to the COP17/CMP7 conference being held in Durban, 28 November – 9 December 2011. Which is why the lack of public debate on and interest in COP17 here is so surprising to him.
Ditching same old, Saatchi finds its groove again
How an agency walked away from its biggest client – and business as usual – so it could find itself again
New business focus, units build a braver RamsayMedia
RamsayMedia has been undergoing a strategic transformation over the last three years under the management team lead by MD Stuart Lowe.
Apocalypse Now!
With Loeries 2009 looming Mandy de Waal asks whether South Africa’s traditional advertising industry is partying at the end of the world.