Zeitgeist of Now: Natural me & implications for brands

by Jason Stewart. Let’s explore what I call Natural Me, the cultural response to working and playing too hard for too long, as well as to extreme health fanaticism.

Mission: Make work matter

by Tom Fels. Marketing can be the mouthpiece of brands manifesting change and championing the underserved, of embedding hope in the consciousness of society and creating purpose-led futures.

#BrandFocus: Ackermans on owning the value-retail space, body positivity

by Sabrina Forbes. Not many companies in South Africa are able to say they’ve lasted over 100 years; value retailer Ackermans is one.

The silence on COP17 and its unintended lesson for South Africans

South Africans have an extraordinary social conscience, says Thomas Kolster, the Danish communications consultant and author of the soon-to-be released book The Bible of Goodvertising (from Thames & Hudson) who is visiting South Africa in the run-up to the COP17/CMP7 conference being held in Durban, 28 November – 9 December 2011. Which is why the lack of public debate on and interest in COP17 here is so surprising to him.

Copenhagen to Hopenhagen – Climate Change Conference

On December 7 leaders from 192 countries will gather at the UN Climate Change Conference in Copenhagen. Since the conference in Kyoto global carbon dioxide emissions have increased to a record 31.5 billion metric tons. That’s 40% above levels in 1990, the basis year for the treaty.

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