by Jacques Burger. Perhaps, if we spent less time worrying and workshopping and reverting and we just ran with stuff, more freely, we could do a lot more, a whole lot quicker.
Tag archives: industry change
The waning influence of ad award shows
The statues are stacked in neat rows along office walls. It’s come to define our industry. Kids are told they need to win ’em to impress the creative director and secure that job. Creative directors are told they need to win ’em to impress the MD and prove their relevance in a competitive industry. MDs care because they are told the talent cares, and with a bit of spin and a celebratory lunch, the client might be induced to care, too.