by Herman Manson. The ABC has released newspaper-circulation statistics for the period January–March 2017 (ABC Q1 2017).
by Herman Manson. The ABC has released magazine circulation statistics for the period October-December 2015 (ABC Q4 2015).
South Africa’s authoritative online marketing news and analysis brand ventures into print with the launch of Mark Magazine’s Africa Dispatches, a design-intelligent annual print offering authored by top journalists.
by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released circulation statistics for the period January – March 2014. Here are several consumer magazine ABC figures that stand out for us. We’ve also updated our list of the biggest circulating consumer magazines in SA!
Extracts from the Q1 2014 ABC presentation released today, Wednesday, 14 May 2014, show a continued decline in consumer magazine sales. In addition, there were more closures than new entrants into the magazine market.
by MediaSlut (@MediaSlut) My choice of the best international and local magazine covers this week: GQ Style UK, Boston, TRIP and Esquire Philippines.
by Herman Manson (@marklives) The ABC has released circulation statistics for the period October 2013 — December 2013 (2013 Q4). Here are several consumer magazine ABC figures that popped out for us. We’ve also updated our list of the biggest circulating consumer magazines in South Africa!
Extracts from the Q4 2013 ABC presentation released today show a difficult trading environment for magazine publishers.
Extracts from the 3rd Quarter ABC presentation for magazine circulation figures.
by Herman Manson (@marklives) While her rivals are seeing circulation declines Kate Wilson, editor of Women’s Health SA, just saw the title’s total paid circulation rise 8.4% year-on-year to reach 78 791. Women’s Health has now overtaken both Cosmopolitan and Glamour’s total paid circulation figures.
But Wilson isn’t building a magazine brand, she says, instead she is building a multi-platform content brand. In fact the Women’s Health SA launched a website in the country before the physical magazine arrived and has built various digital content modules into the Women’s Health brand strategy. Extensions like DVD and booklet cover mounts often draw from other aspects of the business (so a booklet might contain extracts from a book you get to order from the publisher). Next year will see events drawn into the mix.
Of course the brand could also draw on the visibility of sibling Men’s Health which Wilson says helps double the facings of for her magazine.
But ultimately it is the service journalism in the health and wellness field particularly that has near universal appeal. Wilson says she won’t apologise for the ‘layer of superficiality’ in women (or anybody else) wanting to look their best. For Wilson looking your best translates into feeling your best and health, nutrition and weight-loss are all issues we have some control over in a time of great economic uncertainty.
Women’s Health also encourages its resident experts and columnists to maintain media visibility and this network keeps reinforcing the Women’s Health brand where-ever they go.