by MediaSlut. In this week’s post, I wanted to show what we still have to be proud of, happy and excited about — plus these covers are beautiful.
Tag archives: huisgenoot
MagLove: The best magazine covers this week (13 May 2016)
Esquire (Spain), Food and Home Entertaining, Huisgenoot, The New York Times Magazine Time Out New York — MediaSlut’s weekly pick!
ABC Analysis Q1 2014: The biggest-circulating consumer magazines in South Africa
by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released circulation statistics for the period January – March 2014. Here are several consumer magazine ABC figures that stand out for us. We’ve also updated our list of the biggest circulating consumer magazines in SA!
The growing digital footprint of Huisgenoot, YOU and Drum
by Herman Manson (@marklives) In the world of print publishing the three sister magazines of Huisgenoot, YOU and Drum make for a formidable powerhouse – they are the three biggest circulating consumer magazines in the country.
Until recently that offline brand and circulation power hasn’t been effectively utilised online, but it’s changing, and quickly, according to Wilmer Müller, Head of Digital at Huisgenoot, YOU and Drum.
The three brands started rolling out digital strategies at the beginning of 2010 and soon found success on Facebook, especially in the case of Huisgenoot, whose community of Afrikaans speaking readers were looking for a safe online space in which to engage with one another in their home language. . Growth has been organic says Müller and on Facebook the number of Huisgenoot fans currently stands at over 205 000.
The Facebook presence of Drum is growing at the same breakneck pace as that of Huisgenoot in 2010, but Twitter has really been its success story, as the channel is well suited for breaking news on black celebrity culture – a key point of interest to Drum readers.
Talking of Twitter, Huisgenoot hasn’t seen as much success here as on Facebook. Müller suggests that this is due to slower take-up amongst Afrikaans speakers – English seems to be the default language South Africans use on Twitter. The Oscar Pistorius story, first broken on Twitter by Beeld, has changed this, and Huisgenoot has seen a substantial take-up of its various social media platforms, including Twitter, over the past two months. This was mostly tied to the Pistorius story, says Müller.
YOU has been tougher to grow digitally since it competes with a wider range of English language sites, many of them international, but its numbers are far from insubstantial.
The boring BIC pen turns into a cover model
MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them.
ABC Analysis Q2 2011: The biggest-circulating consumer magazines in SA
The biggest consumer magazines in SA, Men’s magazines, Women’s magazines, Business magazines, General Interest & celebrity, Home & Garden magazines, Sporting magazines, Travel magazines