The ABC has released circulation statistics for the period October 2012 to December 2012. Here are a couple of consumer magazine ABC numbers that popped out for us. We also updated our list of the biggest circulating consumer magazines in SA!
Note: We compare the current figures with the same figures for this time last year and not with the previous quarter!
Not a good quarter for Entertainment & Culture
Music title Huisgenoot Tempo (Quarterly) lost its happy tune by falling from 62,928 total circulation in the previous corresponding reporting to 39,991 in the latest reporting period. heat kept up its decline – will it ever hit bottom? – to 27,945 from 31,753 (and down from 28,316 in Q3 2012). TV Plus (Afrikaans) fell to 37,667 from 41,551 and its English language edition tanked to 41,889 from 48,211. Drum declined to 118,793 from 138,479 and Huisgenoot fell to 270,310 from 283,355. YOU saw a significant decline to 155,125 from 172,403 (and from 162,689 in Q3 2012).
People kept steady at around 85,978.
Bona is up slightly to 97,190 from 95,261. Readers’ Digest climbed to 40,269 from 35,833 (but gave away 7,562 copies for free).
Oh and missing in action: Rolling Stone magazine. Last seen Q2 2012 with a paid for circulation of 3,782.