by Herman Manson (@marklives) Last ABC Period: July 2012 to September 2012
The ABC has released circulation statistics for the period AJuly 2012 to September 2012. Here are a couple of numbers that popped out for us. We also updated our list of the biggest circulating consumer magazines in SA!
Note: We compare the current figures with the same figures for this time last year and not with the previous quarter!
Biz and Finance
Finweek and the Financial Mail circulation departments seems to have come to a joint decision to longer put out the exact same sales figures. Good on them. FM upped its circulation to 25,065 from 23,649 for the same period last year (total paid: 22,980) while Finweek declined from 21,978 to 25,670 (total paid: 19,359). New entrant Forbes Africa shows an ABC of 18,919 (total paid 9,688). Noseweek took a bit of a tumble to 15,886 from 18,006 – maybe it’s time to hire some fact checkers and halt the decline.
Health not looking healthy
Shape and Pols/Pulse both closed down resulting in circulation figures for the ‘Health’ niche collapsing from 174,116 to 98,912 (or more than 75 000 copies). Shape competitor Women’s Health is categorised by the ABC as falling under Woman’s Magazines. It would have added 57,270 copies to the category.
Entertainment/celeb news is bad news
heat kept its freefall going and collapsed to 28,316 from 34,592. It’s lost about half its circulation since 2005.
Huisgenoot declined to 273,772 from 289,068 (and 281,045 in the ABC period for April 2012 to June 2012). YOU fell to 162,879 from 175,698 and Drum to 115,375 from 130,253. Bona fell to 82,855 from 90,311.