The biggest magazines in SA by category
Last ABC Period: April 2011 to June 2011 (ABC Q2 2011)
Position, Title & Frequency, Total Circ, Position Previous Corresponding Period, Movement (Up ^, Down V, Steady -)
Male
#1 Men’s Health Mtly 60,415 vs. 71,800 #1 –
#2 FHM Mtly 46,834 vs. 52,594 #2 –
#3 Popular Mechanics Mtly 45,071 vs. 47,714 #3 –
#4 GQ 10xA 28,160 vs. 28,770 #4 –
#5 Stuff AltM 23,215 vs. 17,962 #5 –
#6 Destiny AltM 14,994 vs. 15,036 #6 –
#7 Playboy Mtly 16,067 vs. New
Flashback 2005 (Jan-Jun 2005)
FHM was the top circulating men’s mag with 117,365 followed by Men’s Health at 91,849, GQ at 39,744
and Maksiman at 21,027.
Woman’s General (as per the ABC)
The top 5:
#1 Move! Wkly: 136,493 vs. 122,720 #2
#2 Sarie Mtly: 124,279 vs. 132,646 #1
#3 Rooi Rose Mtly: 108,898 vs. 118,395 #3
#4 Woman and Home Mtly: 95,718 vs. 95,982 #4
#5 Ideas/Idees Mtly: 83,366 vs. 84,108 #5
The other 5:
#6 Cosmopolitan Mtly: 83,273 vs. 90,833
#7 Finesse Mtly: 81,328 vs. 89,325
#8 Glamour Mtly: 81,215 vs. 83,672
#9 True Love Mtly: 75,932 vs. 82,648
#10 Vroue Keur Wkly: 75,352 vs. 80,024
Flashback 2005 (Jan-Jun 2005)
In 2005 the Top 5 consisted of Sarie (143,434), Rooi Rose (127,924), Cosmopolitan (118,296), True Love (115,904) and Glamour (95,552). The Other 5 were Fair Lady (90,852 – now 59,681), Finesse (87,593), DIT (now Ideas/Idees 85,642), Your Family (then 79,146, now 57,068) and Woman & Home (78,687).
Business and News
#1 Finweek Wkly: 27,815 vs. 28,358 #2 ^ +1
#2 Financial Mail Wkly: 24,023 vs. 26,224 #3 ^ +1
#3 Succeed Magazine Mtly: 23,367 vs. 20,825 #4 ^ +1
#4 Noseweek Mtly: 19,910 vs. 21,867 #3 V +1
#5 Entrepreneur Mtly: 19,201 vs. 29,039 #1 V -4
Flashback 2005 (Jan-Jun 2005)
Financial Mail had a circulation of 25,648, Personal Finance of 21,583, Finance Week of 16,898, Succeed of 16,771 and Finansies & Tegniek of 13,057. Finansies & Tegniek was later incorporated with Finance Week to create Finweek.
Celebrity & Family Interest
#1 Huisgenoot Wkly: 305,741 vs. 318,314 #1 –
#2 You Wkly: 186,066 vs. 189,304 #2 –
#3 Drum Wkly: 132,928 vs. 116,691 #3 –
#4 Bona Mtly: 103,946 vs. 106,159 #4 –
#5 People Wkly: 89,067 vs. 87,269 #5 –
#6 Heat Wkly: 35,049 vs. 43,782 #6 –
Flashback 2005 (Jan-Jun 2005)
Huisgenoot was circulating 355,487 copies and You 229,750. People sold 105,102 and heat sold 67,441. Note: The ABC lists TV Plus (Afrikaans and English editions) in its Entertainment category.
Home
#1 Tuis Home Mtly: 78,878 vs. 72,936 #1
#2 SA Garden and Home Mtly: 63,061 vs. 65,474 #3
#3 Sarie Kos. AltM: 60,532 vs. 66,564 (was Q changed Changed Frequency) #2
#4 Conde Nast House & Garden Mtly: 44,260 vs. 44,453 #5
#5 SA Garden / SA Tuin Paleis Mtly: 41,981 vs. 45,004 #4
#6 SA Home Owner 11xA: 37,392 vs. 35,380 #7
#7 Food and Home Entertaining Mtly: 36,560 vs. 40,047 #6
#8 House & Leisure Mtly: 33,371 vs. 33,623 #8
Flashback 2005 (Jan-Jun 2005)
#1 SA Garden & Home, 91,596
#2 Tuis/Home, 84,715
#3 SA Home Owner, 60,497
#4 Conde Nast House & Garden, 48,698
#5 House & Leisure, 42,109
Sport and Hobby
#1 Kick Off F: 41,464 vs. 49,821 #1 –
#2 SA Hunter/Jagter Mtly: 33,919 vs. 32,819 #3 ^ +1
#3 Amakhosi Mtly: 32,717 vs. 27,404 #5 ^ +2
#4 Tight Lines Mtly: 27,902 vs. 27,823 #4 –
#5 Sports Illustrated Mtly: 22,167 vs. 25,095 #6 V +1
#6 Runners World Mtly: 21,893 vs. 19,041 #9 ^ +3
#7 Complete Golfer Mtly: 21,409 vs. 19,623 #7 –
#8 SA Rugby Mtly: 20,049 vs. 18,572 #10 ^ +2
#9 Magnum Mtly: 19,083 vs. 19,547 #8 V -1
#10 Golf Digest Mtly: 12,998 vs. 43,937 #2 -8
Flashback 2005 (Jan-Jun 2005)
Kick Off has a circulation of 63,016 and SA Sports Illustrated of 39,695. Amakhosi had a circulation of 34,415, Golf Digest stood at 25,167 and Compleat Golfer at 24,233.
Travel
#1 Weg/Go Mtly: 81,432 87,440 #1 –
#2 Getaway Mtly: 54,297 51,507 #2 –
#3 SA Country Life Mtly: 39,187 40,100 #3 –
#4 Wegsleep. Mtly: 29,158 29,801 #4 –
#5 National Geographic Traveller Q: 11,605 13,708 #5 1
Flashback 2005 (Jan-Jun 2005)
Getaway had a circulation of 80,323, Weg stood at 74,396 and SA Country Life, 38,000
Notes: Excludes annuals and magazines with no cover price unless indicated otherwise.