Top 5 global issues among ad self-regulatory bodies

by Gail Schimmel. How does one sum up three intense days of meetings, in a beautiful city, where one witnessed one of the most-terrible fires the city has seen?

Influencers: Liquor advertisers running out of time

by Jason Stewart (@HaveYouHeard_SA) A ban on liquor advertising in South Africa (which has, for the past five years, been mooted as two years around the corner) will herald an era of dark marketing for the industry. Some brands will clear the hurdle without breaking their stride; others will falter predominantly because of what they are not doing now. Time is not on their side.

Tech Law: What the tobacco ad ban can teach the liquor industry

by Paul Jacobson (@pauljacobson) If restrictions imposed by the proposed Control of Marketing of Alcohol Products Bill resemble those in the Tobacco Products Control Act, we could see virtually every means of advertising or promoting alcohol beverages being prohibited.

The Dissident Spin Doctor: Preparing for the booze marketing clamp down

by Emma King (@EmmainSA) Proposed amendments to liquor laws and restrictions on the sales and marketing of alcohol have once again become hot topics of conversation. Boardrooms, newsrooms and braais are seething with debates about what should or shouldn’t be changed, and who has the right to make decisions about how other people behave.

My personal opinion? Well, I get pretty pissed when people dictate when or how I can do something, and that extends to being able to sip a glass of chilled Chardonnay on a Sunday afternoon.

I don’t deny that we have a serious issue with alcohol abuse in this country. But, having worked in the alcohol industry in some form or other for all of my career, and having worked with mountains of research and closely with experts on the matter, I’m not convinced that prohibition (i.e. the restrictions of sales in various manners) or the outright banning of alcohol advertising is necessarily the answer.

What cannot be denied is the need for real intervention at grassroots level to change behaviour: robust enforcement of current laws, working with outlets to trade responsibly, and a concerted effort to tackle issues that go hand in hand with alcohol abuse – education, unemployment, and crime.

Framing the alcohol advertising regulation debate

The advertising and media industries are bracing for stricter government regulation of alcohol advertising. It is an incredibly complex and global issue, so here is a framework to help contextualise what is actually going on.

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