The advertising and media industries are bracing for stricter government regulation of alcohol advertising. It is an incredibly complex and global issue, so here is a framework to help contextualise what is actually going on.
Tag archives: europe
Global magazine industry in decline, FIPP report shows
Magazine publishers face increasingly tough times as the category struggles to reverse declines in its share of global ad revenue, brought upon by the double whammy that was the Great Recession and a continuous shift in spend towards digital media.