The Switch: There IS place for the wise and old in adland

by Alistair Mokoena (@AlistairMokoena) All you ad execs who are 50 years and older, please stand up so I may come to you for wise counsel?! One of the things that strikes one when one joins the advertising industry is that it is full of young people, as well as a preponderance of women, just like a pride of lions.

Framing the alcohol advertising regulation debate

The advertising and media industries are bracing for stricter government regulation of alcohol advertising. It is an incredibly complex and global issue, so here is a framework to help contextualise what is actually going on.

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