Ad of the Week: Making match night legendary

by Oresti Patricios (@orestaki) Tagged as #ChampionTheMatch, M&C Saatchi Abel’s brand-content idea for EUFA Champion League sponsor, Heineken, was to bring the world of the league closer to South African fans. The concept? To stage a fanzone event in Pimville, Soweto, for local fans.

Shelf Life: A tall order for the Heineken brand

Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.

Alcohol brands dominate this week with Glenfiddich whiskey celebrating 125 years this year; Avondale wines launching sustainable new packaging; a tall order for the Heineken brand; and Danone extends its school programmes.

Framing the alcohol advertising regulation debate

The advertising and media industries are bracing for stricter government regulation of alcohol advertising. It is an incredibly complex and global issue, so here is a framework to help contextualise what is actually going on.

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