by MarkLives. “The Heineken account is an incredible win for us. It’s an honour to represent this prominent global brand locally,” says Gareth McPherson, Machine MD and CCO.
by Julie Pughe-Parry. Carmen Mohapi doesn’t believe that the rise of craft beer poses much of a threat to the traditional beer brands.
Heineken’s moderation message; Net#work BBDO and Libresse say what they mean; and Goodness Gang goes national — Cheryl Hunter’s weekly pick!
Three Heroes and one Zero — Edeka, Coca-Cola, Heineken and National Lottery — via two in-studio nominations and two in-video!
by Remon Geyser. How are brands in Kenya using our desire for social currency to sell?
by Oresti Patricios (@orestaki) Tagged as #ChampionTheMatch, M&C Saatchi Abel’s brand-content idea for EUFA Champion League sponsor, Heineken, was to bring the world of the league closer to South African fans. The concept? To stage a fanzone event in Pimville, Soweto, for local fans.
by Herman Manson. M&C Saatchi Abel, the agency launched by Mike Abel and a senior team just over three and a half years ago, is expected to hit R100m in annual revenue (not billings) by the end of this year.
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
Alcohol brands dominate this week with Glenfiddich whiskey celebrating 125 years this year; Avondale wines launching sustainable new packaging; a tall order for the Heineken brand; and Danone extends its school programmes.
The advertising and media industries are bracing for stricter government regulation of alcohol advertising. It is an incredibly complex and global issue, so here is a framework to help contextualise what is actually going on.