by Ad Feature. Three Heroes and one Zero — Edeka, Coca-Cola, Heineken and National Lottery — via two in-studio nominations and two in-video!
For the Wall of Fame or Shame
- Aki Anastasiou asks how far we would go for family time this festive season… He is soliciting for Hero status for a tear-jerker ad, #heimkommen, he saw from German retailer Edeka and agency Jung von Matt… Already, the (somewhat controversial) ad has had 10m views on YouTube and 15m on Facebook, so this you’ll want to see!
- Missing, but not wanting to miss out, Sizakele Marutlulle sends in a video where she Zeros Coca-Cola’s latest outdoor work from FCB Joburg. However, Jacob Moshokoa has the last say, overruling her and claiming it is the emoji language she is not appreciating fully.
- Andy Rice hands out a serious Zero to the National Lottery for its online popup ad featuring dull visuals and an audio track (?!), and
- Moshokoa gives a Hero to M&C Saatchi Abel’s #OpenNextLevel popup bar concept for Heineken
Enjoy the show!
Every week, discover the highs and lows of advertising in South Africa with The Ad Feature team from Primedia Broadcasting — consisting of ad and branding critic Andy Rice (@ricecommaandy), brand and communications strategist Sizakele Marutlulle (@ZDivah), 947 anchor Jacob Moshokoa (@JacobMoshokoa), and producer Gary Oberholzer (@goberholzer). For more, go to Facebook.
You may also catch Andy on The Money Show on 702 (@Radio702) and Cape Talk (@CapeTalk) on a Tuesday evening just after 7pm for the new feature #ButDoesItWork
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