by Emma King. In a time of conversations being led by little yellow smiley faces, are we losing the art of craftsmanship and being a wordsmith? And does this matter?
by Charlie Stewart. The more I think about it, the more I like the concept of emoji marketing.
Three Heroes and one Zero — Edeka, Coca-Cola, Heineken and National Lottery — via two in-studio nominations and two in-video!
One Hero and one Zero (bad enough for two!) this week — Sony and MTN — and a look at the Marmite #GetItRight campaign.